Noor’s strength rests on its diversified portfolio of Direct Capital Market Investments, Real Estate and Alternative Investments. Noor manages a proprietary listed equity portfolio comprising of local, GCC and international equities. The Marketable Securities Unit continues to successfully deploy funds in GCC and International equity markets achieving strong returns.
To achieve consistent income and stable capital gain, Noor’s Real Estate Unit has substantially grown over the last few years and is also undertaking development of new complexes in Kuwait. It owns a commercial building located in the heart of Kuwait city in addition to several residential buildings across Kuwait. The Company's Alternative Investments Unit continues to grow with participation in transactions with an aggregate equity value of over USD 1.7 billion since 2005 including 27% investments for its own account. The Unit pursues strategic investment opportunities that aims to achieve synergies among existing investments as well as to open new opportunities for the Company. As part of its strategy to grow in IT services, it has acquired various companies in the IT sector in addition to substantial growth in its existing IT businesses. Further, continuing its focus towards an asset light model, Noor has expanded its footprint in the hospitality sector in Jordan through acquiring management services for an airport lounge, along with securing a hotel management concession at Queen Alia International Airport. Real Estate and Alternative Investments diversify Noor’s portfolio to mitigate market volatility.